Ebook writing is an art. However, all pieces of art doesn’t sell the same. So are hot cakes and some turn out to be waste of investment. I am pretty sure that you don’t want your book to be lost in the masses with 10 or 20 sales in a year. Here is a list of tips I have collected from my experience of ebook writing and marketing. Follow them blindly and you will come up with your first best-seller.
Don’t give what they want. Give what they think; they want.
People are not sure of what they actually want. Remember the story of Tom Sawyer by Mark Twain here. He made his friends do work for him making them think that they are doing something pleasurable for themselves. Likewise, before creating a book, you must address some issue, which you find that the readers want to address. The point here is, people don’t know what they want actually. So the focus should be creating books which pretends to address their concerns.
2. Choosing the right topic
Your topic must be relevant, financially viable and have a good audience base. Relevance of a book can be found by researching about the topic over web. Highly discussed topics in web, magazines and TV recently means the book is worthy to be written.
Financial viability is the next important point. It is difficult to write books about nuclear plant projects simply because they are discussed very often. Why? Getting required content and selling ebooks for the worth of pain we took, doesn’t tally well.
Audience base is the number of prospective buyers in market who are ready to buy a book on the topic you selected. It is not wise to select an over-crowded niche because you may go unnoticed. Books for a small audience also doesn’t make sense because they wont sell numbers.
3. Think yourselves as the target audience
This is the best way to assess your audience. Think yourselves as the target prospective buyer. Would you buy such a book? If yes, what are the contents you expect from such a book? What price you are ready to spent? By length, how big or small the book should be? Would you buy it from a personal blog or from sophisticated sites like Amazon? What about the format?-Kindle/pdf/mobi/epub or all? Answer these questions yourselves and your answer is what you can expect as answer from your target market.
4. People judge books by their cover
Though there is a proverb ‘Don’t judge a book by its cover’; people judges most of the books by its cover. So be wise in creating the cover for your best-seller. If you are not a professional in this, it is better to seek professional help. You can get help from freelance professionals or established book cover creation service providers.
5. Pricing the book wisely
One of the main factors which decides the sales number is the pricing. Don’t price your book too high nor too cheap. The price should be acceptable for the hard-work you did, your experience and profile value as a writer, topic discussed etc. Selling a 500 page technical guide for $1 makes the reader suspicious. Similarly a 25 page book on cooking, costing $25 is just an overkill. So price the book wisely, balancing all above-said aspects.
6. Teaser content for publicity
The teaser content for your book should be tempting. At least 7% of people who read the teaser should be converted to buyers soon, with the teaser.
7. Create an outline first, Edit it when necessary
Create an outline about the ebook first. You can edit it anytime to add or remove additional sub-topics. Anyway, this outline acts as the skeleton for your book. It is needed to get an idea on the main topic and to keep track with it.
8. Avoid distractions
Distractions can result in adding ‘filler’ content, delays and procrastination. Better start your writing in a clearly distraction-free environment. Early morning is the time I prefer for myself because of pleasant climate, silence and zero-distraction. Mobile phones, email-facebook-twitter alerts should be kept silent too.
9. Keep reference books handy
Nothing is new. Keep it in mind and don’t hesitate getting ideas from others’ works. Don’t be a copycat but you can easily use content in other books to get ideas for your book. Re-writing content from others’ books isn’t a sin because you are writing it your own way.
Hope these tips helps. Create your best-seller and let me know your experiences through comments column below. It is nice to hear from you.